By Janelle Applequist

ISBN-10: 1498539513

ISBN-13: 9781498539517

How usually will we cease to acknowledge what pharmaceutical ads are telling us? Broadcast Pharmaceutical ads within the usa: leading Time tablet Pushers engages with this query to incorporate how pharmaceutical businesses are shaping the that means of drug interventions for people and the ways that pharmaceutical ads body problems with id and illustration for sufferers and healthiness care. Such matters spotlight how sufferers are being framed as shoppers in those ads, which then allows the commodification of future health care to be celebrated. this sort of get together has robust ideological implications, together with definitions of “the strong life,” sufferer enterprise, and the position of DTCAs in such depictions. by way of defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this ebook introduces how the time period “pharmaceutical fetishism” can act as a way for describing the commodification of brand-name pharmaceutical medications, which, through advertisements and promotional tradition, ignores large-scale creation and for-profit reasons of “big pharma.”

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Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers by Janelle Applequist


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