By Andrew Pettegree

ISBN-10: 0399563237

ISBN-13: 9780399563232

ISBN-10: 1594204969

ISBN-13: 9781594204968

A innovative examine Martin Luther, the Reformation, and the delivery of publishing, at the eve of the Reformation’s five hundredth anniversary
 
while Martin Luther published his “theses” at the door of the Wittenberg church in 1517, protesting corrupt practices, he was once nearly unknown. inside of months, his principles unfold throughout Germany, then all of Europe; inside years, their writer used to be not only well-known, yet notorious, answerable for catalyzing the violent wave of spiritual reform that may end up often called the Protestant Reformation and engulfing Europe in a long time of bloody war.
 
Luther got here of age with the printing press, and the trail to glory of neither one was once seen to the informal observer of the time. Printing was once, and is, a dicy business—the questions have been easy methods to understand how a lot to print and the way to get there ahead of the contest. Pettegree illustrates Luther's nice presents no longer easily as a theologian, yet as a communicator, certainly, because the world's first mass-media determine, its first brand. He famous in printing the facility of pamphlets, written within the colloquial German of daily humans, to win the conflict of ideas.
 
yet that wasn't enough—not simply phrases, however the medium itself was once the message. Fatefully, Luther had a associate within the type of artist and businessman Lucas Cranach, who including Wittenberg’s printers created the special glance of Luther's pamphlets. jointly, Luther and Cranach created a product that unfold like wildfire—it was once either really profitable and generally imitated. quickly Germany used to be crushed via a snow fall of pamphlets, with Wittenberg at its middle; the Reformation itself might blaze on for greater than 100 years.
 
Publishing ahead of the Reformation’s five hundredth anniversary, Brand Luther fuses the heritage of faith, of printing, and of capitalism—the literal market of ideas—into one spell binding tale, revolutionizing our figuring out of 1 of the pivotal figures and eras in human history.

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Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and Started the Protestant Reformation by Andrew Pettegree


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