By Joan Mulholland

ISBN-10: 0415089301

ISBN-13: 9780415089302

ISBN-10: 1138868272

ISBN-13: 9781138868274

most folk need to converse with colleagues each day and convince them to appreciate their critiques or to simply accept their perspectives. This instruction manual is meant for someone who's drawn to such goal-oriented language. It extracts three hundred persuasive strategies from study findings in communique, linguistics, pragmatics and comparable fields, and provides them in a transparent, concise and constant demeanour. Such strategies as analogy, argument presentation, humour and metaphor are integrated. every one tactic is gifted on a separate web page with an research of its persuasive price. indexes - one by means of persuasive want and the opposite through tactic - let readers complete flexibility to take advantage of the guide of their personal manner. This paintings might be of curiosity in classes which take care of the administration of interplay, pragmatics, discourse research and communications.

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A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland

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